Google Adsense
AdSense is a program of cooperation over internet advertising organized by Google. Through its AdSense advertising program, the owner of a website or blog which has been applied for and approved its membership was allowed to put up a form of ad units and the material has been determined by Google on their web pages. The owner of a website or blog will get income in the form of profit sharing from Google for each ad clicked by visitors to the site, known as the system of pay per click (ppc) or pay per click.
In addition to providing advertisements with a system of pay per click, Google AdSense also offers AdSense for search (AdSense for Search) and Referral referral ads. On AdSense for search, web site owners can install the Google search box on their web pages. The site owner will get an infusion from Google for every search conducted visitors through the search box, which continued with a click on the ads that are included in the search results. Landing on the ad, the site owner will receive income after the click on the ad continues with certain actions by visitors has been agreed between the advertiser with Google.
The term in AdSense
Publisher
Publisher is a person or site owners who have joined us and put up AdSense ads on their site
Ad Units
Is the Ad Units are AdSense ads itself. Ad Units consist of several types and sizes. The most common is the type of text ads. At the time the visitor clicks on the ad unit, then (if valid) the advertiser will get the income according to the CPC.
Link Units
Link Units similar to the Ad Units, only the format similar to the format of the regular menu we find on web sites. What distinguishes Link Units with Ad Units is at the moment a visitor clicking on this ad, then he will be directed to the search results page in Google search engine. The new Publisher will earn revenue when a visitor clicks on one of the Ad Units that are on that page. In practice, the Link is proven to generate income Units more than the regular Ad Units.
AdSense for Content
AdSense for Content is the AdSense ads that are installed in a page. Advertisements that appear are advertisements that are related to the content of the page. Or the term using contextual concept. Ad Units and Link Units are included in the AdSense for Content.
Alternate Ads
On AdSense for Content, advertising does not always appear. The reason, among others, could be because stock ads related to the content of the site is up or Google can't predict what the content of the site. If this occurs, by default, displayed is the public service or is often known as the PSA (Public Service Ads). Because of the type of donation, then if clicked, this ad does not produce anything for the publisher. To resolve it, Google allows us to install Alternate Ads or advertising alternative. If the Ad Units that are created have been set using the Alternate Ads, then if the Ad Units is not able to perform, that appears is advertising alternatives that have been set previously.
Channels
Channels is a sort of label that can be given in the Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit can have more than one label, and vice versa, a label can be used for more than one ad unit. In Google AdSense reports page, the results of reports will be grouped based on Channels, so the use of Channels will greatly facilitate publishers to analyze their AdSense performance. Generally, the publisher will provide the name of the same Channels on the ad units that are on one site. If you want more detail, legitimate just to name the different Channels on each ad unit in each site. To remember, the maximum number of Channels allowed is currently 200 canals.
Page Impressions
Page Impressions is the amount that shows how many times the pages containing Ad Units are opened by visitors. The value is not affected by the quantity of Ad Units that exist within the page in question.
Clicks
Clicks are the number of clicks on your Ad Units belong to the publisher. In the AdSense reports page, the publisher can see total clicks that he got, as well as based on Ad Units or Channelnya.
CTR (Clickthrough Rate)
CTR is the ratio between the number of click in percent received a display Ad Units with the number of Ad Units. For example, one Ad Units shown 40 times and clicked 10 times has the value 25% CTR (10:40).
CPC (Cost Per Click)
CPC is the amount of money that will be obtained by the publisher in a specific Ad Units clicked. The value of CPC each Ad Units is different and is determined by many factors, including the performance and quality of the site belongs to the publisher. But in General, the maximum value is 20% of the value of the dynamic bid offered by the advertiser.
ECPM (Effective CPM)
ECPM or CPM (Cost Per Million) is the result of a division between the amount of revenue a publisher with number of page impressions (per 1,000) that he got from iklan-iklannya. For example, the publisher who generate USD 200 from 50,000 impressi will have a value of $4 CPM (USD 200 divided 50).